A2P Brand Registration
📱 What is A2P Brand Registration?
A2P (Application-to-Person) messaging is required by US carriers for businesses sending SMS messages. Brand registration verifies your business identity and improves message deliverability.
Who needs this?
- Any business sending marketing SMS campaigns
- Franchises sending appointment reminders
- Service businesses with customer notifications
Benefits:
- ✅ Higher message throughput (60+ messages per second)
- ✅ Better deliverability (fewer blocked messages)
- ✅ Compliance with carrier regulations
- ✅ Professional sender reputation
💰 Pricing
Total: $12.00 (one-time fee)
Includes: $4 Twilio carrier fee + $8 CloudFran service fee
✅ Free resubmission if registration is rejected (first time only)
⚠️ Additional changes after approval: $25 per resubmission