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Advanced Campaign Settings

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Advanced Campaign Tools

A/B Testing • Drip Campaigns • Image Library

🧪 A/B Testing Setup

What is A/B Testing?

Test two versions of your email to see which performs better. We'll automatically send Version A to 50% of your audience and Version B to the remaining recipients, then show you which version got more opens and clicks.

📧 Version A (Control)
📧 Version B (Variant)
50%
Version A: 50% Version B: 50%

💡 Pro Tips for A/B Testing

  • Test only ONE variable at a time (subject line, send time, or content)
  • Use a large enough sample size (at least 1,000 recipients per variant)
  • Test variations that are significantly different
  • Run tests for at least 24 hours to account for time zones
  • Winning variant will be sent to remaining contacts automatically
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